Friday, September 09, 2005

Communications 101: Crisis Info Management

Rule #1: You can be absolutely certain that whatever you are absolutely certain about will soon change.

Rule #2: Most people in charge of providing information are absolutely certain you don’t realize Rule #1.

Rule #3: Everyone is absolutely certain they are right until you want to quote them.

Rule #4: “Tomorrow” is absolutely the certain deadline for getting you the absolute certain answer.

Rule #5: I’m not absolutely certain of anything I’ve said here.

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