Monday, February 19, 2007

(London)-- The Truth Isn’t Sexy (TTIS) is raising awareness amongst younger people about the realities of sex trafficking. The cross-party parliamentary launch of the campaign will take place on 20 March, 2007 to coincide with the 200th anniversary of the abolition of the slave trade. The launch is being sponsored by Lord Roberts (Lib Dem) and Louise Ellman MP (Lab) and supported by the Centre for Social Justice, a Conservative think-tank. We have partnered with the NUS to reach young people across the UK. Shockingly, there are more people traded in forms of modern-day slavery than at the height of the slave-trade. Between 600,000 and 800,000 people worldwide are trafficked every year, many of those into the UK.

In contrast to other agencies whose work is directed towards the victims or the supply side of the industry, The Truth Isn’t Sexy is addressing the ‘demand’ part of the sex market. We are starting conversations in an atmosphere that is neither judgmental nor moralising, but highlights the harsh realities at work within the global sex trade.

TTIS challenges increasingly prevalent attitudes that both normalise ending up in a lap-dancing club, brothel or massage parlour and even attach a certain social cachet to these activities. We are asking those who use these services to think about the wider impact of their choices; to consider that women may have been forced, manipulated or coerced into such work. When this is the case 'The Truth Isn't Sexy'.

To that end TTIS is launching a beer mat campaign to coincide with the anniversary of the abolition of the slave trade. Designed to catch the viewers attention by imitating telephone box calling cards; one side portrays an enticing image but the flipside shocks and highlights the brutal reality of the lives of trafficked women. In partnership with the NUS, the themed beer mats will be placed in Student Unions nationwide. This will build on the strong political, media and public interest generated by the bicentenary.

The Truth Isn't Sexy Campaign has been designed and developed by a group of young people who felt passionately about raising awareness for this issue. To date everyone has worked voluntarily and used their skills in organisation, design and networking to make this campaign happen. For more info refer to

TTIS is a great example of what can be done when a few people get together to try and change things. Alongside reaching young people through student unions and in London pubs and clubs we are working to get the funds needed to print and distribute the campaign in each major UK city, at the cost of £2500 per urban area.

The launch of TTIS also coincides with the release of the film “TRAFFIC” made by the same people who made “CRASH”, the 2005 smash hit, and we have been involved with this film’s editing process.

Contact The Truth Isn’t Sexy:
Campaign Director Aimie Littler (READERS NOTE: Aimie's a friend of mine!!!)
Tel +44 7970 854415

1 comment:

Anonymous said...


i've been trying for 2 months on and off to get the banner posted on my page...and it doesn't seem to want to be there...

great post by the way...instead of writing my own...i believe i'll just send my peeps over to you...